There are two broad ways to buy outbound help. You can buy outcomes — a set number of leads or meetings — or you can buy capacity: people who work on your pipeline every day. SDR as a Service is the second model.
How it works
A sales development representative is recruited and assigned to your account full time. They work in your prospects' time zone, use your tools and follow your sales process. Day to day, they behave like a member of your team who happens to be based in another country. The provider handles hiring, workspace and management.
Campaigns versus dedicated SDRs
| Campaign | Dedicated SDR | |
|---|---|---|
| What you pay for | A defined number of leads or meetings | A person's time, monthly |
| Best for | Specific programmes and launches | Ongoing, consistent outbound |
| Direction | Set by the brief | Directed by your team, and can change week to week |
| Knowledge | Campaign-specific | Builds deep familiarity with your product over time |
When it makes sense
- You need steady outbound activity but local hiring is slow or expensive.
- You want to test a new market before committing to a local team.
- Your sales team spends too much time prospecting instead of closing.
What to agree up front
Working hours, tools and access, weekly activity expectations, how meetings are qualified, and how performance will be reviewed. Treat onboarding as you would for any new hire — the better the briefing, the faster the ramp-up.