Author: akashwork5050@gmail.com
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B2B marketing budget 2027: where demand generation money should go
Most marketing leaders expect more money next year. The research suggests the harder question is where it goes. A practical guide for demand generation and sales leaders.
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AI agents in B2B buying: what Forrester’s 2027 predictions mean for your pipeline
Buyers are handing research to AI tools, then checking the answers with people. What the latest Forrester, Gartner and G2 research means for leads, SDRs and pipeline.
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What B2B buyers are telling us in 2026, and what it means for lead generation
Gartner, Forrester and 6sense surveyed thousands of B2B buyers. Here is what they found and how lead generation should adapt.
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ABM in 2026: out of the pilot stage. What separates programmes that work?
Nearly 80% of organisations now run ABM. A look at the latest benchmark data and an operating model that holds up in practice.
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Outbound into the UK: what the Data (Use and Access) Act changes for B2B marketers
Fines for marketing breaches now match UK GDPR. What changed, what didn’t, and a checklist for B2B calling and email.
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BANT, MQL and SQL: what you’re actually buying
Three labels that get used interchangeably, and why mixing them up causes most disputes between marketing, sales and lead suppliers.
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What SDR as a Service looks like in practice
How dedicated outsourced SDRs differ from campaign-based lead generation, and when each makes sense.